Jennifer Ridgeway

In 1981, Jennifer Ridgeway became the first director of marketing and advertising at Patagonia, later to become the founding director of photography for the company, and is the author of the award-winning Unexpected: A Retrospective of Patagonia’s Outdoor Photography. Her contribution to the outdoor company goes beyond the visual: A mother of three, Ridgeway is the co-founder of Patagonia’s on-site child care center, where her children were among the first to attend. The company’s commitment to childcare as an integral part of a responsible business model is chronicled in her book Family Business: 30 Years of Innovative On-site Child Care.