KONY 2012

It was a social media sensation like no other. Invisible Children’s short film, KONY 2012, was released in March and spread like wildfire, lighting up Facebook and garnering approximately 100 million views around the world. The story is that of the Ugandan warlord Joseph Kony and the efforts of Jason Russell and Invisible Children to bring him to justice. Of course, the film’s success created its own backlash, and the nonprofit found itself in the middle of a media firestorm as KONY 2012 gathered more and more attention.